Rebranding

"The original Unsplash logo was a generic camera icon. It may seem like it was generic because we didn’t care. But actually, it was generic because we did. We wanted Unsplash to be all about the beauty of images. A distraction-free zone where nothing got in the way of that. Not even a logo."

‍– Mikael Cho, Founder of Unsplash, A new logo for Unsplash