Competitions and gamification

Baidu (百度)

Search engine and news

The touch point on the top right of the home page takes you to a list of competitions.

Each competition is almost its own mini app. Some require you to play a mini game, some make you invite as many friends as possible and compete on a leaderboard, some make you do tasks, some are a lucky draw and so on. You can win money, electronics, mobile data, and so on

Some of them have multiple editions and run for weeks, some are special promotions.

More screenshots from‏‏‎ ‎

Baidu (百度)

Profile and more tab
Sponsored search cards
Bundled apps
Home page
Data saver
About
Bundled apps
Top level navigation tabs

More‏‏‎ ‎

Gamification

Card Gamification: Behaviour Cards
Gamification: Streak, Lives and Gems
Card Gamification: Category Cards
Gamification: Badges