Competitions and gamification

Baidu (百度)

Search engine and news

The touch point on the top right of the home page takes you to a list of competitions.

Each competition is almost its own mini app. Some require you to play a mini game, some make you invite as many friends as possible and compete on a leaderboard, some make you do tasks, some are a lucky draw and so on. You can win money, electronics, mobile data, and so on

Some of them have multiple editions and run for weeks, some are special promotions.

More screenshots from‏‏‎ ‎

Baidu (百度)

Sponsored search cards
Bundled apps
Data saver
Top level navigation tabs
Home page
Profile and more tab
Bundled apps

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Gamification and badges
Daily check ins
Gamification badges
Redeeming reward