Card Gamification: Category Cards

Pinduoduo (拼多多)

Social and group shopping

You can unlock these by buying an item in a category. Each card has Silver, Gold and Diamond levels. Every time you unlock a card, you get different exclusive brand coupons and get upgraded to the next level in that card.

The different category cards are: Maternal and Child Card, Clothing Card, Home Card, Gourmet Card, Electrical Card, Beauty Card, Home Textiles Card, Electronics Card, Sports Card, Mystery Card

More screenshots from‏‏‎ ‎

Pinduoduo (拼多多)

New user experience and onboarding
Sharing experience
Card Gamification: Behaviour Cards
Profile and more tab
Checkout experience
Mini app in WeChat
Card Gamification: Function Cards
Daily check ins
Home page elements
Card Gamification: Overview
Top level navigation tabs
App Store Screenshots
Product screen: Overview
Product screen: Sections

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Redeeming reward
Converting steps to coins
Competitions and gamification