Duolingo

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Asking for notiification permissions during onboarding

Onboarding

Duolingo

Learn Spanish, French and more

Pick a goal: Casual (5 minutes a day), Regular (10 minutes a day), Serious (15 minutes a day), Insane (20 minutes a day)

"Duolingo needs to send you notifications: The app will notify you when you are in danger of missing your goal"

More 

Onboarding

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imwith Messenger

Onboarding

Welcome to the party! Here on imwith it's all about gestures

Gestures let you express your text messages with your own selfie GIFs

Coach mark: Tap to record your first gesture, we'll use it in a sec!

Record and edit your video. Tap here when you're done. We'll use this gesture in our first chat.

Rock on! You've recorded a gesture for #hello. It will come up whenever you type a text message such as: how r u doing?

Onboarding
Onboarding
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Artsy

Pre-login splash screens

Onboarding
Pre-login splash screens
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Swarm by Foursquare

Onboarding

Keep track of the places you visit and get helpful insights about your habits.

Map your adventures! We'll drop a pin so you can see the places you've been.

Collect different types of places. Museum? Karaoke bar? Now try somewhere new!

Never ask "What's the name of that place?" again. Take a scroll down memory lane.

Swarm's better with friends! Connect your Facebook account to find friends that are already on Swarm.

Onboarding
Onboarding
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Gboard

Onboarding and setup

Step 1 of 2

  • Tap Keyboards, Turn on Gboard, Turn on Allow Full Access
  • This lets you use Google Search in your keyboard. Your searches are sent to Google, but nothing else you type is. If you use Gboard's microphone, voice input will be sent to Google for transcription.

Step 2 of 2

  • Tap and hold the Globe icon
  • Tap Gboard to switch keyboards
Onboarding
Onboarding and setup
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Anchor

Onboarding - About

Welcome to Anchor! Anchor is the easiest way to make a podcast, ever.

Whether you're new to podcasting, or a seasoned pro, you can make something awesome with Anchor.

These are your tools. Tap on any of them to learn about the different types of creative audio you can add to your podcast. All right from your phone.

High quality audio made easy. Build your episodes one segment at a time, No editing necessary.

Be heard, everywhere. Easily distribute your podcast to all major platforms, like Apple Podcasts and Google Play Music, with just one tap.

Get podcast feedback. Enable notifications so we can let you know about things like: Listeners reacting to your podcast, Friends wanting to record with you, People sending you voice messages for your podcast

You're in! Tap a tool below to start making your first podcast episode!

Onboarding
Onboarding - About
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Shine

Onboarding and login

Daily Motivation: Wake up to daily Shine Texts to help you improve your wellbeing.

Mindful Moments: Press pause on your busy schedule and destress with quick audio affirmations.

Shine on Demand: Interact with hundreds of Mindful Moments & maintain that long-term emotional health.

Enter first name, sign up with Email/Facebook, Set password

Onboarding
Onboarding and login
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Cred

Apply for account

Enter your phone number, verify via OTP

Enter your name

Your credit score is checked on the bureau and you are let in if you are above a certain threshold.

Seen here: credit info not found

Onboarding
Apply for account
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Headspace

Onboarding before first meditation session

We'll train you how to train your mind for a happier, healthier life.

It's okay if you've never meditated before.

We'll guide you through each step.

In fact we made a quick video to help you learn the basics.

Now, get ready to sit back and enjoy a little headspace.

Want to meditate longer: You can change the length of your session by scrolling through the duration setting.

Onboarding
Onboarding before first meditation session

More flows from 

Duolingo

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Duolingo

App Store screenshots

"Join over 300 million learners on Duolingo, the most popular way to learn languages! It’s free, fun and effective. The secret? Duolingo feels like a game and makes sure you stay motivated. Over 30 languages to choose from - all completely free! Duolingo is changing the way people learn languages using advanced technology to personalize every lesson for you. Practice reading, writing, speaking, listening and conversation with intelligent Chatbots. Track your progress, earn rewards, and join the world’s largest community of language learners."

App Store screenshots
App Store screenshots
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Duolingo

Onboarding

Splash screen, Get Started / I already have an account, Choose a course

Pick a goal: Casual (5 minutes a day), Regular (10 minutes a day), Serious (15 minutes a day), Insane (20 minutes a day)

Onboarding
Onboarding
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Duolingo

Change or add language

Hit the flag icon on the top left of the homepage to reveal options.

Microinteractions
Change or add language
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Duolingo

Learning experience

It quizzes you with audio and visual questions to make you understand and to increase recall.

Learning Experiences
Learning experience
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Duolingo

Create profile

After you complete your first lesson, it asks you to create a profile. It asks for your age, name, email and password.

Onboarding
Create profile
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Duolingo

Top level tabs

Learn, Lives, Clubs, Shops. The Profile tab is revealed after you login or create an account

Content screens
Top level tabs
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Duolingo

2019 redesign

The top level tabs have roughly stayed the same while the visual style has been tweaked to be cleaner and the owl has been redrawn.

The Clubs feature is being A/B tested against the Leaderboards tab (and some users aren't happy about it: Petition to save Clubs)

Content screens
2019 redesign
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Duolingo

Gamification: Streak, Lives and Gems

Daily streak after you complete every lesson, 5 lives that get depleted for every wrong answer you give, gems to unlock additional capabilities

Gamification
Gamification: Streak, Lives and Gems
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Duolingo

Gamification: Badges

For certain activities, you unlock Achievement Badges. Some of these are Inner Circle, Sharpshooter, Big Spender, Overachiever, Overtime, Friendlt, Wildfire and Champion.

Each badge has 3 levels that you progressively unlock.

Gamification
Gamification: Badges
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Duolingo

Gamification memes

You know your product's gamification is doing well (or at least being noticed) when there are memes about your mascot being pushy. 😄

Gamification memes
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Duolingo

Duolingo Clubs

Clubs are a social area where you can do certain challenges and interact with the community. As of early May 2019, the feature is being A/B tested against Leaderboards and might be phased out. Users are making petitions to save the feature.

Content screens
Duolingo Clubs
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Duolingo

Duolingo Plus

No ads, no interruptions.

Save lessons for offline.

1 free streak repair per month.

Support fre education.

Choose a plan for after your 7-day free trial.

Payments & Checkout
Duolingo Plus
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Duolingo

App icon change

In early 2019, the owl was redrawn throughout the app to have a sharper style.

App icon change

Interactions from 

Duolingo

 
The splash screen is the logo on a green background
 
The onboarding asks you select a language and pick a daily learning goal
 
Asks you to select a daily goal and then notification permissions
 
You can tap the country flag on top to add more languages and switch between them
 
It quizzes you with audio and visual questions to make you understand and to increase recall
 
Bottom sheet for wrong answer
 
First lesson complete. It shows your learning minutes and asks you to create a profile
 
During login, it asks for your age, name, email and password

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