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Browse recordings of end to end user journeys from the top grossing apps to reduce iteration cycles, gain insights, identify trends & benchmark against your competitors and industry’s standard.


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Ryan Sims

VP of Design

Tyler Murphy

Chief Designer

Jack Morgan

Design Lead

Cem Kansu

Director of Product

Jorge Mazal

VP of Product

Alisa Le

Senior Product Designer

Lowell Reade

Senior UX Researcher

Anna Gusman

Product Designer

Meredith McDermott

Senior UX Researcher

Yao Liu

Senior Product Designer

Zhaorong Zhong

Senior Product Designer

James Kuczynski

Creative Director

Beth Chasse

Product Designer

Charlie Barber

Senior Experience Designer

Kyle Ruane

Senior Product Designer

One of the most popular language learning apps with a strong focus on habit formation and gamification – gamification so strong there are memes about it.
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October 2018
App Store screenshots
Asking for notiification permissions during onboarding
Change or add language
Learning experience
Create profile
Top level tabs
2019 redesign
Gamification: Streak, Lives and Gems
Gamification: Badges
Gamification memes
Duolingo Clubs
Duolingo Plus
App icon change
The splash screen is the logo on a green background
The onboarding asks you select a language and pick a daily learning goal
Asks you to select a daily goal and then notification permissions
You can tap the country flag on top to add more languages and switch between them
It quizzes you with audio and visual questions to make you understand and to increase recall
Bottom sheet for wrong answer
First lesson complete. It shows your learning minutes and asks you to create a profile
During login, it asks for your age, name, email and password
The curriculum is arranged linearly as a timeline with tests interspersed in between
You earn crystals as you complete lessons. You can buy more from the Shop tab
You have 5 lives. When you run out you can wait, practice, or refill by spending crystals
Duolingo Plus lets you download lessons offline and removes ad. You can start with a 7 day trial
You can join language clubs to practice with other learners
There are posts by other learners and mini "games" that help you test your skills
Achievement leveled up modal
Gamification badges and progress
Profile and settings
Add friends to compete with. You can search by name or find them from facebook