App Store Screenshots
![](https://uploads-ssl.webflow.com/5b0c471ddb589cf22d4477a4/5e92e9375f867892625f9ffb_5b93c03004c974ddac359bf1_pinduoduo-app-icon.png)
Pinduoduo (拼多多)
Social and group shopping
![](https://uploads-ssl.webflow.com/5b0c471ddb589cf22d4477a4/5e92ecd8f70fbb865c09c8c9_5b9fdec64fd32df6d9945b02_01_pinduoduo_app_store_screenshots.png)
Pinduoduo is one of the fastest growing apps in China. It recently IPO'd in the US and is currently worth around $13.8B. They claim to have 343M active buyers.
It is a social e-commerce app with a simple premise: Get a discounted price if you can get more people to buy the product. Each product listed on the app has a regular price and a discount price. To get the discounted price, you need to invite a certain number of people to also buy it with you.
The majority of Pinduoduo's traffic comes from WeChat. Users share deals through private messages and through WeChat Moments. Clicking on a link within WeChat takes you to Pinduoduo's mini program, which has almost the same functionality as the main app (see below)