Real design inspiration

Browse recordings of end to end user journeys from the top grossing apps to reduce iteration cycles, gain insights, identify trends & benchmark against your competitors and industry’s standard.

Pinduoduo (拼多多)

Social and group shopping


Jiabing Song

UX Designer

Daming Tang

Interaction Designer

Yi Zhao

UX Designer

Pinduoduo is one of the fastest growing apps in China. It recently IPO'd in the US and is currently worth around $13.8B. They claim to have 343M active buyers, 60% of whom are from tier three cities in China. It is a social e-commerce app with a simple premise: Get a discounted price if you can get more people to buy the product.
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App Store Screenshots
New user experience and onboarding
Home page elements
Top level navigation tabs
Product screen: Overview
Product screen: Sections
Checkout experience
Sharing experience
Profile and more tab
Card Gamification: Overview
Card Gamification: Function Cards
Card Gamification: Behaviour Cards
Card Gamification: Category Cards
Daily check ins
Mini app in WeChat
Notifications permission
Coupon for first timer
Attention grabbing icons on home page
Category tabs on home page
Search and filters
Product page
Gamification: Toto Orchard
Modal with a red envelope promotion
Attention grabbing call to action buttons
Modal with 5 yuan offers
Cards gamification
Daily check in from home page
Chat tab
Profile and more tab